Ep 3: Cannabis & the retail market
18 April 2019
On October 17, 2018, Canada became only the second country in the world-and the first G7 and G20 nation-to legalize the recreational use of marijuana. Six months later, as part of the ß÷ßäÉçÇø School of Business' Eric Geddes lecture series, industry experts discussed the effects of government regulation on the industry, finding a career in cannabis, the next wave of cannabis products, and Canada as a global cannabis leader.
Panelists
Jesse Cheetham - VP, Human Resources,
Katrina Ingram - Chief Operating Officer,
Audrey Kronewitt - District Manager,
Host
John Pracejus - Director, School of Retailing and Associate Professor of Marketing, Business Economics and Law
April 18, 2019 38 minute listen
Episode Highlights
- (1:13) Surprises-The effects of government regulation
- (6:50) The Journey-Getting into the cannabis industry
- (12:30) The Second Wave-Edibles, drinks, and the expansion of the cannabis market
- (16:18) Facing the Stigma-HR challenges and the importance of culture fit
- (20:10) Learning to pivot-More on the effects of government regulation
- (22:30) Looking for unicorns -Recruiting staff for a unique business
- (25:48) Overcoming the Black Market-What legalization can provide to consumers
- (27:58) An Appetite for Risk-Advice for finding a career in cannabis
- (30:43) The Cannabis Starbucks-Canada as a global leader in cannabis
- (32:54) Being Trailblazers-Final thoughts on getting in early
Further Reading
-Star Edmonton
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